Testing to the MAX
Our first test of MAX as an alternative recruitment traffic platform: clean audiences, lead quality and stability as we scale.
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Blog
We explore advertising, analytics and working with agencies to help you make decisions based on results.
White-collar workers and AI: what is happening to the labour market
Why wages in manual occupations are growing faster than in office roles, and how AI is changing the value of specialists in the labour market.
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Performance marketing is for the strong
What marketing teams should do when budgets are cut: drop the uncertain activities, protect core audience segments and take advantage of cheaper auctions.
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Avito Ads for recruitment traffic: first findings
What our first experience with Avito Ads shows: traffic quality, auction stability and clicks costing 12-18 roubles.
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How to engage job seekers in the hh.ru employer ranking
Why external audiences do not vote without a reason, and how special projects help employers stand out during ranking season.
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How to measure the appeal of an employer brand
Why employer rankings help reveal the strength of an HR brand, compare it with competitors and identify weaknesses in recruitment.
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Still not using AI for ad creative?
Why AI-generated creative can help you make banners faster and reduce legal risks when advertising vacancies.
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Promising platforms for recruitment traffic
Marketplaces, Yandex Go and Avito's new ad platform: where large employers can test new placements before the auction overheats.
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Where recruitment traffic comes from in 2025
A short list of current recruitment traffic sources, from job boards and offline advertising to CPA networks, sponsored posts and contextual ads.
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How can you tell your contractor does not care about results?
Which metrics to ask your agency for so that reporting supports decisions instead of hiding a lack of results.
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Cost per application for a high-volume vacancy in Yandex Direct
How to estimate budget, application volume and cost per application for a courier vacancy without historical data.
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