New promotional tools? We have plenty.
Remember when we shared our view of new acquisition tools? We seem to have covered Yandex and VK, but we have not looked at Avito Ads yet.
Now is the time. Here is what we have to say.
Traffic quality is good
Conversion to the next funnel stage is comparable to Yandex search traffic and remains stable from week to week.
The tool is new, access is limited, and the auction is not overheated. An ideal formula for good results.
A stable auction
In the first weeks after the advertising post went live, a click cost around 3 roubles. Few platforms with targeting capabilities can boast such a result.
That was welcome, but specialists knew it would not last. More advertisers would mean more expensive clicks.
We can now say that the cost per click has settled at 12-18 roubles. Not pennies, but still good value given that other platforms cost several times more.
The ad interface looks approachable, and you can launch without much experience. However, it is only available to limited liability companies.
Advertisers and PRO-level specialists need to consider a few nuances to achieve consistent, reliable results. We will cover those in the next post!