The Otclick team

How to engage job seekers in the hh.ru employer ranking

Why external audiences do not vote without a reason, and how special projects help employers stand out during ranking season.

Employees outside a supermarket drawing attention to a vacancy and employer brand

Hello there!

Thanks for the reactions! As promised, here is how to make people who do not work for your company want to vote for it in the hh.ru ranking.

Let us be honest: no one will get involved for no reason. Employees of other companies have no desire to do so. You need to give them some motivation.

How?

For example:

  1. make corporate videos;
  2. launch promotional campaigns;
  3. bring in creative ideas;
  4. develop special projects.

Employers usually become especially visible in autumn, at the height of job-seeker voting. Creative campaigns flood the Russian internet: millions reached, hundreds of thousands of landing-page visits, and a surge of followers for careers pages.

These are all special projects designed to draw job seekers' attention to different companies' employer brands.

They usually include an engagement mechanic: quizzes, mini-games, tests and other activities that anyone might enjoy. And if people like them, they may end up voting for the brand.

So hurry to join the autumn season of special projects: aim for October.

To show what real special projects look like, we are sharing a few examples. We borrowed the presentation with care from our colleagues at Ar agency. We do not claim authorship, but we believe it is worth sharing useful content with you.