No steady flow of applications
Edtech audit
Performance marketing for Edtech
We help educational products build a steady flow of applications for programmes of any complexity and price point.
We review the journey from advert to course application
Channels, offer, programme, and landing pageLaunch formats
What we work with
Higher education
We promote bachelor's and master's programmes and academic competitions with the decision cycle in mind.
Continuing professional education
We generate applications for professional development and specialist programmes with a clear offer.
MBA
We work with a high-value decision, a long nurturing cycle, and strict lead-quality requirements.
Online schools
We test audiences, landing pages, and creative for courses, webinars, and consultations.
Programming courses
We help find paying audiences without confusing an interest in IT with readiness to pay for training.
Pre-university education
We work with parents and choose the best channels for the specific programme.
Why education providers come to us
What prevents a steady flow of applications
We find where demand is lost: in the channel, programme, landing page, or application handling.
The programme's value is difficult to explain
It is unclear which channels pay off
What we change after the audit
How we fix it
Messages
We build clear audience-message combinations so the programme is easy to understand before application.
Channels
We separate search demand, targeted ads, Telegram placements, and retargeting by their role in the funnel.
Landing page
We strengthen the page structure, form, and trust in the educational product.
Analytics
We measure applications, cost, quality, and progress toward payment for every source.
Process
How we work
- 01Discovery
We examine the product, audiences, and enrolment seasonality.
- 02Brief
We define the offer, landing page, and application quality criteria.
- 03Test
We launch test combinations of channels and messages.
- 04Scaling
We retain effective sources and scale the flow of applications.
Free audit
Shall we discuss your project?
Our work
