Social media audit

Social media marketing for brands

We manage and grow brand communities to build reach, trust, and audience response.

We review the journey from content and advertising to audience response

Content, reach, sponsored placements, and enquiries

Where social media promotion loses momentum

We examine the audience journey from the first encounter with a post to taking action.

  1. interest

    Content

    We identify which topics and formats hold attention and which remain routine posts with no response.

  2. reach

    Platform

    We check where the audience actually sees the brand: its community, Telegram, sponsored placements, or an advertising platform.

  3. traffic

    Advertising

    We connect targeted ads, sponsored placements, and promoted posts to a business goal instead of buying reach for its own sake.

  4. attribution

    Analytics

    We determine which actions after viewing content appear in reports and what can be scaled.

What we do

What prevents social media from supporting the business

We find where results are lost: in the content, platform, advertising, or analytics.

Content gets no response

There is reach but no enquiries

It is unclear which formats work

How we fix it

Content pillars

We build a content plan around themes the audience recognises and responds to.

Distribution

We assign organic content, targeted ads, and sponsored placements to separate goals for reach, trust, and leads.

Creative

We test presentation, visual language, and calls to action without overloading the approval process.

Reporting

We report on more than posts, showing the connection to clicks, enquiries, and cost per contact.

How we work

  1. 01Discovery

    We examine the brand, audience, current channels, and constraints.

  2. 02Content plan

    We define content pillars, formats, frequency, and promotion hypotheses.

  3. 03Test

    We test content, targeted ads, or sponsored placements against clear metrics.

  4. 04Scaling

    We retain effective formats and increase the regular publishing cadence.

Shall we discuss your project?

Case studies

View case studies