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Promising recruitment traffic platforms that can help you get ahead of competitors.
Marketplaces
Your target audience spends a loooot of time here. The OZON and Yandex Market ad interfaces increasingly resemble the targeted advertising platforms we are used to.
We recommend that large clients test them for high-volume vacancies: couriers, warehouse workers, order pickers and others.
Yandex Go
We are interested in ads in Lavka and the taxi app. This is a fresh ad platform that is just gaining momentum. The auction is not overheated. The audience's income is described as average and above.
It should be a good fit for advertising office, management and IT vacancies in cities with populations over a million. Now is the time to test!
Avito's new advertising interface
Not to be confused with Avito Jobs!
Avito has proved itself as a platform within the Yandex Advertising Network. You can now buy banner placements through a separate interface without Yandex Direct.
The downside is the high barrier to entry. You cannot get in without a legal entity: even sole proprietors are excluded. That is also an advantage, because you will face fewer competitors for the audience.
The tool is positioned as a display advertising platform, but with a starting spend of 500 thousand roubles, you get extended post-view analytics. If you are big and well-funded, you can give it a try.
Our thoughts?
The platforms listed above cannot yet become your main source of traffic. For now, consider them only as a way to expand your online presence and as a fairly bold testing hypothesis.
The advertising market changes rapidly. During our time in the industry, several major advertising systems and tools have appeared and disappeared. Getting in early can deliver results at significantly lower costs than usual. That was the case with TikTok ads and Telegram advertising through Yandex.
The formula is simple: fewer competitors mean cheaper advertising. So if you are a large player, welcome to the new placements!
And now it is time for a proper rest!