Context
Business challenge
A recruitment agency needed graduates from top universities, but the company was still an unknown employer.
Graduate recruitment · SMM
Graduate recruitment & SMM
Employer brand promotion and graduate recruitment for entry-level positions.
Objective
What needed to change
Strengthen the employer brand among students and graduates and generate applications for a researcher position.
What we did
Launched social channels
Created accounts on VK, Instagram, Facebook and Telegram.
Managed social media end to end
Took care of the content plan, design, copy and regular publishing.
Built a careers landing page
Published vacancies and connected targeted advertising.
Results
In the first month, we passed over 100 applications to the recruitment team and established a lasting employer brand presence.
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