Context
Business challenge
A day with a truck standing idle without a driver was devastating for the business: there were more available vehicles than available drivers.
Logistics · high-volume recruitment
High-volume recruitment in logistics
675 applications from delivery drivers in the first month. The first applications arrived on launch day.
Objective
What needed to change
Provide a steady flow of inbound candidates for delivery driver vacancies.
What we did
Built a landing page
Presented the vacancies, developed the visuals and connected analytics.
Launched targeted ads and sponsored posts
Attracted candidates through VK and specialist channels.
Added Yandex Direct
Captured search demand and regularly optimised the campaigns.
Results
In the first month, we received 675 applications from delivery drivers with category E, B and C licences. The first applications arrived on launch day.
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